Tornado is a social commerce platform designed and engineered by HALO Studio. Three purpose-built apps, for shoppers, creators and brands, run from one Flutter codebase and share one live state, so a change in one app shows up in the others straight away.
Social commerce usually splits people across tools. Tornado puts the whole sale in one system.
In India, buying decisions increasingly start with a creator, then finish on a different app. That gap costs everyone: the shopper loses the context, the creator loses the credit, and the brand can't see what worked. Tornado closes it by putting the sale inside the content.
A social commerce platform only works when all three sides trust it. Each app is built around what that person needs to see, and none of them has to take the others' word for it.
Someone who discovers products through people they follow, and has been let down by filtered photos.
Someone with an audience who wants commission, memberships and samples in one place.
A seller that needs creator reach without losing track of stock, samples or returns.
Filters and beauty effects make products look different from what arrives.
Shots, posts and lives publish as captured, with no colour filters, beauty effects or AR. Creators confirm this before every publish.
Social selling often means sending money and hoping.
Payment stays in escrow through shipping and delivery, followed by a 7-day inspection window. A dispute can be raised before the money moves.
Commission statements arrive late and don't show their working.
Each order's split is frozen at purchase, and the membership screen shows the exact amount per member before a creator sets a price.
Reading chat, managing products and watching stock all at once.
A control room lets creators add, remove and pin products mid-stream, while seeing viewers and carts. The shopper's shelf follows along.
Products go out to creators with no record of what happened next.
Every sample moves from Scheduled to Packed, Dispatched and Delivered, with the courier, AWB, due dates and overdue flags.
Requests pile up, and every answer is a judgement call.
Each request comes with a recommendation: a free sample at 100K followers or more, or a 20% off suggestion below that. Each decision sends the creator a message.
Every order moves through a strict set of states. A step that isn't allowed is rejected with an error, so an order can't quietly skip to payout.
The shopper pays and the money is held. The order can still be cancelled before it ships.
The brand accepts, packs and ships. The shopper is told at each step.
Delivery opens a 7-day inspection window for the shopper.
The shopper confirms receipt, or the window ends without a dispute.
The payout runs using the split frozen at purchase. A dispute would go to review first.
Price, stock, sizes and media change in the catalogue.
Commerce, creator, brand, social and notification state live together, so the apps can't drift apart.
A creator pins the product mid-live, and the shopper's shelf updates in the same moment.
These are real screens from the running apps, using sample data and sample video.
Discovery first, with the cart never more than a tap away.
A business dashboard for someone whose business is their audience.
Run the catalogue, the orders and the creator relationships together.
All money is stored as whole paise, never decimals, so rounding can't lose a paisa. Each share is calculated and whatever remains is computed by subtraction, so every split balances exactly. These rates are the build's defaults and can be changed for a real launch.
| Share | Rule | Amount |
|---|---|---|
| Creator | Rising 3% · Established 5% · Elite 6.5% | ₹50.00 |
| Payment gateway | 2% | ₹20.00 |
| Logistics | 6.7%, when the platform fulfils | ₹67.00 |
| Platform | 8% | ₹80.00 |
| Brand | The rest | ₹783.00 |
An organic purchase, with no creator involved, pays no creator commission.
| Step | Rule |
|---|---|
| GST | 18% carved out of the inclusive price |
| Payment gateway | 2% of the charge |
| Tornado, year one | 12% of the post-GST amount |
| Tornado, after 12 months | 8%, rewarding retention |
| Creator | The rest: ₹71.85 in year one |
Memberships are digital, so they settle straight away rather than through escrow.
Add price, stock, sizes and media, and publish the listing.
A creator requests the product. The brand sees a recommendation, decides, and the creator gets a message with the sample date or a 20% code.
The sample is tracked through Scheduled, Packed, Dispatched and Delivered, and the creator is notified at each step.
Publish a shot or post after confirming the no-filter policy, or go live and manage the shelf from the control room.
Add to cart in the video, check out with payment protected, and follow every order step.
Both see the results over 7, 30 or 90 days: sales, funnel, top products, cities and creator ROI.
Each app can run alone or side by side with the others, which is how we prove they stay in sync.
| Layer | What we use | Why it matters to you |
|---|---|---|
| Apps | FlutterDart | iOS, Android and web from one codebase, with a separate entry point for each app. |
| State | Riverpod | Commerce, creator, brand, social and notification state are shared, so the apps always agree. |
| Escrow | State machine | Only listed transitions are possible. Anything else raises an error rather than silently doing nothing. |
| Money | Integer paiseCommission engineSubscription engine | Splits balance exactly, and are frozen at purchase so later rate changes can't rewrite past orders. |
| Design | Glass design systemVideo surface | One set of components across the apps, so a change is made once. |
| Quality | 37 automated tests | Domain, social and cross-app sync tests, so a change in one app can't quietly break another. |
The product is complete on the front end, with its money rules and state tested. A live launch connects it to real services. We scope and fix the price of this after a discovery conversation.
Accounts and sign-in, a production database, and the shared state moved to a server, keeping the same rules the tests already prove.
A gateway that supports held and split payments, such as Razorpay Route or Cashfree Easy Split, with the holding structure confirmed with your finance and legal advisers.
Camera capture, uploads, storage and delivery, plus a live streaming provider, in place of the sample clips.
A shipping partner for labels, AWB numbers and delivery events, which also start the inspection window.
Store listings under your developer accounts, then a closed pilot with a small group of brands and creators before opening up.
| Item | Type | Typical providers | Indicative price |
|---|---|---|---|
| Apple Developer Program | Required | Apple | $99 / year |
| Google Play Console | Required | $25 one-time | |
| Cloud server and database | Required | AWS, Google Cloud, Azure | Sized to your launch |
| SMS sign-in codes | Usage-based | MSG91, Gupshup, Twilio | ~₹0.15–0.25 / OTP |
| Payment gateway | Usage-based | Razorpay, Cashfree | ~2% / payment |
| Video storage and delivery | Usage-based | Cloudflare Stream, Mux | By minutes stored and watched |
| Live streaming | Usage-based | LiveKit, Agora, 100ms | By minutes streamed |
| Shipping | Usage-based | Shiprocket, Delhivery | Per shipment |
Prices are indicative and exclude taxes. Providers change their pricing, so we confirm current rates when scoping. Video and shipping depend heavily on volume, so we estimate them from your expected traffic.
Tell us who buys, who sells and what makes them trust each other. We'll show you Tornado running, then send a fixed proposal for your version.