The HALO Studio blog
The Halo Effect
One strong first impression changes how people judge everything that follows. We write about how to earn it, what it costs to build, and how to buy software without surprises.
What is the halo effect in product design?
The halo effect is when one strong impression shapes every later judgment. What the research shows, where it applies in software, and where it stops helping.
How much does an MVP cost in 2026?
Published 2026 guides put a typical MVP at about $15,000 to $150,000 or more. What moves the number, how long a build takes, and how to narrow your own quote.
Fixed price or time and materials: which should you choose?
Fixed price suits work you can specify before signing. Time and materials suits work you cannot. A comparison, key contract clauses and the common hybrid.
What should your business automate first?
Automate work that is frequent, rule-based and cheap to get wrong. A simple scoring method for choosing your first automation, with a worked example.